top of page

Our Promise

The demands and direction of the benefits landscape has, is and will continue to transform. ABG has restructured our delivery model to proactively accommodate these changes. Our team of committed and competent benefits professionals include specialists with experience in disciplines that transcend the transactional nature of “brokerage” and allow our client partners direct and unlimited access to resources unmatched in our market space. ABG does not employ sales associates. We remove the veil of dueling agendas that never really get fully realized through the typical sales process. In our discovery process we encourage an exploratory exchange based on your company’s objectives, not ours. From the beginning, this process allows access to the professionals who will ultimately execute your benefits strategy.

Our Top 5 Differentiators


Intellectual horsepower which rivals the national consulting firms without the price tag and/or customer indifference. ABG has attracted the best talent in West Michigan as an effort to equip our clients for success.


Our investment in specialty practitioners allows our client partners access to expertise in ALL of the disciplines necessary to design and manage a “best in class” employee benefit program.


ABG focuses first on WHY and complements that with HOW. This process creates constant pressure against the status quo.


Unfettered access. ABG does not use a time accounting system because we want our clients to have access to ABG resources at their discretion.


Local talent. ABG offers an improved platform over our national competitors and our neighbors.

bottom of page