ABG continues to invest significantly in communication resources. It is our belief that without exceptional and consistent communications, a great benefit plan will yield marginal results. ABG’s communications team assists in the development of communication pieces throughout the year.

We can customize your organization’s communications campaign to include ongoing messaging to address the unique nature of your work force. Appropriate utilization of the benefit plan, impending regulatory changes, consumer driven readiness and self service have all become a “MUST HAVE” rather than a “nice to have.”

What does this look like?


Benefit brand development

Multiple mediums

Consumer driven toolbox

Maximize outcomes

Communication Samples

Communication Awards

Employee Communications

Contact Us

Tel. 616-541-1378

 Address. 770 Kenmoor, Suite 300, Grand Rapids, MI 49546

© 2020 by ABG

2020 Gold Aster Award

This award was for a benefits education piece which encouraged employees to get engaged with their healthcare by knowing how to access plan information and downloading the corresponding carrier apps. We received a gold award, representing the top 5% in the nation in healthcare communications.